A key component of public relations is social media. Especially in today’s society, our world has become so technologically advanced that many people get their news and updates all from social media.
Depending on the source, many times the news and sports updates can be easily misconstrued through social media. In this blog post, I will discuss the role social media plays in public relations for major sports teams, and how they display their social media in the best light. I will also explore how they control their team’s image through common sports social media outlets like ESPN, Bleacher Report and many more.
Social Media Accounts for major sports teams:
After looking into different major sports teams social media accounts, I have definitely learned more about how each team’s social media really works. I investigated the types of pictures and videos they post, the way that they word the posts and the overall image the social media accounts display.
Below I have attached images of twitter accounts for major sports teams in football and basketball in the DFW area.
These images from the twitter feeds of major sports teams have great traits for well-made social media accounts. Some of these traits include:
- Each page follows the proper color schemes of the respective teams
- The pages provide both pictures and videos about the team and what they are up to
- The pages offer many links to related accounts
- Each page tweets multiple times a day, so one can easily tell the tweets are up to date
- Spelling in the tweets is correct
- Each page provides a recap of statistics and highlights from the most recent games
- Photos and Videos on the page are all high quality and easy to view
I plan to carry these traits with me as I grow my career and experience in sports PR. These characteristics make each social media page appropriate, intriguing and clear.
Social Media for well-known sports companies:
ESPN and Bleacher report are two well-known sports news companies. These media channels not only have their own app that sends updates to smart phones but, they also have official twitter accounts that have a huge following.
These accounts offer play-by-plays, game statistics and photos/videos. They also send updates on any news related to any individual player.
The feature of the player updates is something that PR professionals have incredibly careful of. It is their responsibility to make sure that the players’ names are spelled correctly and that no false information about the player is given out that could taint their image.
The biggest thing I have learned through my study is that the main factor in social media is to always be cautious and proofread every post. Through research and exploration, I have learned how truly important social media is to sports public relations.
Lastly, I learned that I can apply these rules and tips to my personal social media as well.